Innova Pure Water, Inc., (OTCBB:IPUR) an inventor & developer of water filtration technology, has announced a strategic alliance with the worldwide leader in personal hydration systems, CamelBak Products, Inc. The alliance will provide "on-the-move" systems for pure drinking water - especially for those who must rely on questionable water sources in remote locations or during emergencies.

"As the pioneer of the 'hands-free' hydration category, CamelBak has been successful developing on-the-go drinking systems that provide easy access to cool water for military, industrial and recreational markets," stated Rose C. Smith, President and CEO of Innova. "Integration of Innova's biological filters as part of the hydration system will provide consistent water quality whether filling from a tap or refilling in the field."

The new microfilter will be sold by CamelBak beginning in March, 2003, and will initially target the military market. It is designed to plug into CamelBak's delivery tube, permitting the user to filter water by simply drinking through the hydration system.

"We chose Innova's patented hollow-fiber technology because of its ease of drinking and superior flow rate, combined with its compact, lightweight format. This makes the Innova filter an ideal solution for CamelBak's on-the-move hydration systems," says Sky George, Vice President of Marketing, CamelBak Products. "This alliance allows CamelBak to offer the most complete water management solution to military personnel in the field."

Smith added that Innova's EPA approved filter, with an absolute .02-micron pore diameter, effectively removes bacteria, protozoan parasites and other waterborne contaminants that have been proven hazardous to health.

Innova Pure Water, Inc., established in 1985, has been granted over forty patents and has eight patents pending in the water treatment field.

CamelBak Products was formed in 1989 to bring Hands-Free Hydration™ to the world of cycling. Today, the company offers a full range of Hands-Free Hydration Systems to professional and novice athletes, military and law enforcement professionals and workers in a variety of industries where hot, humid, hard-working conditions are a fact of life.

CONTACT INFORMATION:

For Innova Pure Water:
John E. Nohren, Jr., Chairman, Innova Pure Water, Inc.
727-572-1000 ext: 224 j.nohren@innovapurewater.com.
On line: www.ipur.com

For CamelBak Products:
Linda Barlow, Kapnek Communications.
215-830-9890, linda@kapnek.com

Except for historical information, matters discussed above, including statements about future growth, profitability, costs or expectations, are forward-looking statements based on management's estimates, assumptions and projections. Important factors that could cause results to differ materially from management's expectations are described in "Forward-Looking Statements and Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operation" in the company's SEC Form 10-K for the year ending June 30, 2001, as updated from time to time in the company's SEC filings. Those factors include, but are not limited to, marketplace conditions and events, the company's costs, risks inherent in litigation or international operations, the success of new products, integration of acquisitions, and environmental, regulatory